When Is AI Personalisation Still Helpful—and When Does It Become Surveillance?
Adapting communication can help. But once AI infers psychological profiles from text and behaviour, questions of consent, proportionality and control arise.
Hidden Knowledge in Organisations: Where AI Can Help—and Where the Problems Begin
Organisations often possess knowledge that remains difficult to see. AI can help uncover it, but only when its data sources and intended uses are clearly defined.
Why Being Right Is Not Enough for AI
In digital support, accuracy is only part of the answer. A response must also be clear, appropriate and suited to the communication needs of the user.
Can AI Infer Personality from Text? Only If We Are Very Careful
Models that infer personality style from text can seem convincing. But good scores are not enough: leakage, calibration and the real value of adaptation all matter.
