Hidden Knowledge in Organisations: Where AI Can Help—and Where the Problems Begin
Organisations often possess knowledge that remains difficult to see. AI can help uncover it, but only when its data sources and intended uses are clearly defined.

Organisations often possess knowledge that remains difficult to see. AI can help uncover it, but only when its data sources and intended uses are clearly defined.

In digital support, accuracy is only part of the answer. A response must also be clear, appropriate and suited to the communication needs of the user.

Models that infer personality style from text can seem convincing. But good scores are not enough: leakage, calibration and the real value of adaptation all matter.